Gift card holders. Gift card HOLDERS. I understand gift cards. I do. I give them, I receive them and I like spending them. I also understand putting them in a card when you give them as a gift. I don’t do that, but the sentiment behind the act is logical since many people traditionally give cards along with gifts. I am not enamored with the volume of disposable plastic, but that isn’t what this is about. This is about a cheap piece of junk sold for the specific, single-use purpose of holding a gift card when you give one as a gift. I am not talking about an envelope made from 98.7% post consumer recycled paper. I am talking about one specifically horrifying gift card holder that is in the shape of a miniature paint roller and disposable plastic paint tray liner.
Chucky using the small paint roller that comes with the gift card holder.
Mini paint roller and tray with dedicated gift card holding area is $2.98 and you put a gift card in it and give it to someone. You would literally be paying $2.98 for packaging for a gift card. The operation here is that someone buys a gift, puts another gift in it, and gives it to someone else. The gift card holder is a gift. A really pointless and wasteful gift, but a gift all the same. A gift to hold the gift you give when you give the gift of a gift card and holder.
The cachet in something like a minipaintrollerandtraygiftcardholder is that someone will take it and be all like, “Oh that is SO cute!” and then huck it in the trash and nobody will ever remember the second of feigned enthusiasm that flashed across their in-law’s face when they first saw it. What else are they going to do with it? As far as I know, Chucky from Child’s Play isn’t redoing his den, so there is no need for anyone to hang on to gift card holders in the shape of tiny tools in the hopes that he may have a use for them.
Reusing such an item is unlikely when the gift card holder has the store name of a national hardware chain written all over it. It limits the overall diversification of the gift card holder. It cannot multitask. It would be incongruent to pair it with a gift card to a pet store. What kind of message does that send? It is kind of smug anyway. A gift card holder in the shape of a paint roller kind of says, “You need to paint your house. It is dragging down property value in our smug-ass neighborhood.”
If you absolutely have to put a gift card in something or your entire world will implode, you could try useful things. Like a tortilla. Or you could put a gift card in a grilled cheese before you present it to your illegitimate cousin that you don’t really know very well. I would much rather get a grilled cheese with my gift card than a disposable paint roller with a 3.25 square inch coverage area. At least someone put some thought into the grilled cheese.